So You Want to Start Your Own Clothing Line some of the things to consider...How big the market is for your product- revenue, units, average selling price, etc.
Who is your target market? Imagine who you want to sell to and who your perfect customer is. Describe them in detail.
What are your customer's needs? You can find this out by conducting surveys or interviewing people in the industry
What are the different segments of your target market (by needs, demographics, etc)
How are you going to market to these customers? (through what type of media or message)
What are the best channels to sell to these customers - retail, wholesale, or distributors?
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